Las Vegas Convention and Visitors Authority - Targeting the MICE market

Hills Balfour was asked to raise awareness of Las Vegas as a unique business travel destination amongst our key target market of corporate buyers and MICE agencies. Las Vegas CVA sponsored the annual Conference & Incentive Travel Magazine readers poll. We worked with key partners such as Virgin Atlantic and The Palazzo in order to minimise costs for the LVCVA and deliver a prize. We supplied draft copy, logos and images for the magazine magazine, website and e-blasts.

As a results  there were over 1,500 entries in the competition and two full page colourpages in Conference & Incentive Travel Magazine - worth approximately £26,000 equivalent PR value. E-blasts were delivered to the  C&IT database of 18,000 corporate planners and MICE agencies.