Texas Tourism - Sales Mission

Texas, the second largest state in the US, is most famous for its ‘Cowboy Ranches’ in the UK, but there is much more to the Western State.  In September 2010 Hills Balfour organised a consumer, media and trade event highlighting the abundance of offerings available and promoting Texas as an all-year-round holiday destination.  Each event was attended by Texas Tourism and its partners.  For the consumer event, Hills Balfour worked with Kuoni to celebrate the launch of the new Kuoni Texas product.  On behalf of Texas Tourism, Hills Balfour invited 150 Kuoni customers to attend a dinner at the Oxo Tower, all whom holiday in the States and are potential visitors for Texas. 

The media event, a hosted lunch, attracted more than 20 key journalists from national, trade and consumer press, all with an interest in Texas.  Over the year, Hills Balfour has been working closely with the travel trade and several leading tour operators have added new Texas programmes to their brochures.  In September, Hills Balfour also arranged trade meetings and a hosted dinner with Texas Tourism to further promote Texas to the trade. 

www.traveltex.com