The Page & Moy Travel Group – Wildlife & Culture Brochure Launch

Page & Moy Travel Group is the UK’s largest escorted tour operator and incorporates the brands Travelsphere, Page & Moy and Just You. The Hills Balfour team were tasked with implementing a trade campaign to launch a series of developments to the travel industry which required wide spread coverage across all outlets. Travelsphere began to sell through the trade for the very first time, Page & Moy launched its first ever Wildlife & Culture brochure and underwent a full rebranding – all stories were included in the primary outlets – Travel Trade Gazette, Travel Weekly, Travel Daily and e-tid. Hills Balfour organised the high profile brochure launch in September 2010 which was attended by celebrities Chris Packham and Stanley Johnson.

The campaign achieved an overall trade media circulation of 311,728 and £74,790 in equivalent advertising value.

www.pageandmoy.co.uk