MICE

Our dedicated MICE team can provide an integrated and pro-active sales and marketing action plan, which effectively targets and engages UK event planners. Hills Balfour helps clients increase sales and develop new MICE business and leads, as well as nurturing and managing existing relationships in the industry. With an increasingly competitive and crowded market place, we can identify, tailor and deliver activities which will ensure a successful strategy and positioning in the UK MICE sector, with the simple objective of increasing the volume of RFPs and converted sales. 

Our MICE services include:

• Developing business leads
• Orientation programmes
• Sales calls and face-to-face appointments with key buyers
• Events and workshops
• Representation at industry events
• E-marketing across A-list / B-list and total MICE database
• MICE targeted marketing campaigns
• Targeting MICE online and print publications
• Regular reporting on all activities