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Getting down to business

Meetings, Incentives, Conventions, Exhibitions


The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management


Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.


More case studies


The Times’ fashion department has worked with Hills Balfour on several occasions. They are one of the few travel PR specialists that approach us with creative and innovative ideas for features, news and fashion shoots. I’m  impressed by how their reach extends beyond travel journalism and I’d be more than happy to recommend them to any of my colleagues and  look forward to working with them more in the future.

Carolyn Asome,
Deputy Fashion Editor, The Times