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MICE

Getting down to business

Meetings, Incentives, Conventions, Exhibitions

MICE

The MICE department at Hills Balfour are a team of consultants with specific expertise in the outbound UK and European meeting, incentive, association and exhibition sectors.

Our main focus is to create business development in our client destinations working across a variety of sales, marketing and communication strategies, using an excellent network of MICE and association contacts across the UK and Europe.

Core capabilities:

  • RFP generation and fulfilment
  • Organising European sales missions
  • Sales calls across Europe
  • Association research using ICCA / UIA / Hills Balfour databases –
  • Lobbying associations and organizing delegate boosting activities
  • Organising fam trips with European buyers / associations
  • Trade show organisation
  • Destination stakeholder liaison
  • Facilitating media commitments and sponsorship opportunities.
  • Management of deliverables for partnership agreements.
  • Market research and intelligence reports
  • Public relations
  • Reporting and accounts management

 

Case Studies

NYC & Company - MICE Roadshow

Hills Balfour brings NYC & Company members face-to-face with some of the UK's highest quality MICE buyers.

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More case studies

TESTIMONIAL

We are exceptionally pleased with the work of Hills Balfour. When conducting sales missions they have the right contacts and exceptional leadership skills to ensure success. Hills Balfour produces positive results from start to finish on a project.

Larry Friedman,
Deputy Director, Sales & Industry Partners, Travel Nevada

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