Hills Balfour Regional Roadshow 2019

Hills Balfour Regional Roadshow 2019

Hills Balfour hosts an annual media mission known as the ‘Hills Balfour Regional Roadshow’. This year, a total of forty one-to-one media meetings were held across seven UK cities, with twenty clients represented over three weeks.

Face-to-face media meetings remain the focus for maintaining, improving and creating relationships with media. This valuable time on the road meeting regional journalists who generate great coverage for engaged, local audiences is a vital aspect of the agency’s award-winning service for
clients. Knowing press releases are often overlooked, the PR team were able to increase awareness of the Hills Balfour client list and discuss client news such as; ‘Rembrandt, Vermeer & the Dutch Golden Age: Masterpieces from The Leiden Collection and the Musée du Louvre’ exhibition opening at Louvre Abu Dhabi, Luxury HALL Arts Hotel opening in Dallas (autumn 2019) and Vienna’s restaurant week.

Events took place in Dublin, Glasgow, Edinburgh, Manchester, Leeds, Bristol and Brighton. Hills Balfour was represented by a cross section of the PR team working together to each project manage a city. Media in attendance included, but is not exclusive to, The Telegraph, Metro, The Sun
(Scotland), Sunday Post, Cheshire Life, The Yorkshire Post and Beyond magazine.

Since the roadshow, the media who attended are generating news coverage, attending press trips and events. Using the #HBontour hashtag, the Hills Balfour Regional Roadshow also generated social media coverage.

Hills Balfour Regional Roadshow Scotland.  Front Right: Scottish Sun

Hills Balfour Regional Roadshow Scotland. Front Right: Scottish Sun

Hills Balfour Regional Roadshow Manchester: Front Left: Manchester Confidential

Hills Balfour Regional Roadshow Manchester: Front Left: Manchester Confidential

Hills Balfour Regional Roadshow Manchester. Right: Journey magazine

Hills Balfour Regional Roadshow Manchester. Right: Journey magazine

Hills Balfour Regional Roadshow Bristol. Front Left: Crumbs, 2nd left: The Bristol Magazine, 3rd left: Hills Balfour Back left: Bristol Post, Centre: BBC Wildlife Magazine, Front Right: Freelance, 2nd right: Hills Balfour, 3rd right: Daily Express, Back right: Hills Balfour

Hills Balfour Regional Roadshow Bristol. Front Left: Crumbs, 2nd left: The Bristol Magazine, 3rd left: Hills Balfour Back left: Bristol Post, Centre: BBC Wildlife Magazine, Front Right: Freelance, 2nd right: Hills Balfour, 3rd right: Daily Express, Back right: Hills Balfour

Hills Balfour Regional Roadshow in Leeds: L-R: Hills Balfour, Beyond magazine, Hills Balfour

Hills Balfour Regional Roadshow in Leeds: L-R: Hills Balfour, Beyond magazine, Hills Balfour