Lithuania press trip

Lithuania press trip

 

Hills Balfour hosted Wedding Ideas magazine, House of Coco and Beyond magazine in Lithuania for a group press trip themed as the ‘Best kept secret of the Baltics’. The trip provided the ideal opportunity to generate coverage for one of Hills Balfour’s newer PR clients in glossy, consumer titles.

Lithuania is enjoying a stellar year, with a new flight route having launched from London City Airport to the capital city Vilnius, being voted Europe’s best value city break and tourism from the UK at an all-time high. However, the country’s world class spa region and cuisine scene are still under the radar. By inviting three female journalists from leading publications to experience the best Lithuania has to offer for a wellness break, mini-moon or wedding, Hills Balfour placed Lithuania in the spotlight as the UK consumer’s convenient choice for spa-inspired travel.  

The trip started in Kaunas, home to Lithuania’s impressive street art scene, before moving to Birštonas, a spa town home to the country’s best-in-class wellness hotels. At Vytautas Mineral SPA, the journalists enjoyed a range of spa treatments from floatation therapies to Ayurvedic massage whilst enjoying the five-star spa facilities. The group also enjoyed two days in the capital, Vilnius, staying at the Grand Hotel Kempinski Vilnius where they enjoyed exceptional artisan cuisine, cultural tours, the city’s boutique shopping district and art museums. The first coverage to be published from the trip will appear in the July issue of Wedding Ideas magazine, while social media coverage was posted throughout the trip.

Kaunas street art, Lithuania

Kaunas street art, Lithuania

Trakai castle, Lithuania. L-R: Beyond Magazine, House of Coco, Hills Balfour, Wedding Ideas

Trakai castle, Lithuania. L-R: Beyond Magazine, House of Coco, Hills Balfour, Wedding Ideas

Sweet Root, Usupiz, Lithuania. Front left: Hills Balfour, back left: Wedding Ideas, Back right: Beyond magazine, Front right: House of Coco

Sweet Root, Usupiz, Lithuania. Front left: Hills Balfour, back left: Wedding Ideas, Back right: Beyond magazine, Front right: House of Coco