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Media Planning & Buying

SURROUND SOUND MARKETING CAMPAIGNS

An Omnichannel approach using data and insights to lead campaign planning and sophisticated tools to measure performance

An Omnichannel approach using data and insights to lead campaign planning and sophisticated tools to measure performance

Our media planning and buying philosophy is focused on outcomes not inputs. Whether our client’s objectives are brand, tactical, conversions-led or based around generating awareness, we will work back from these desired outcomes to design an integrated media plan that achieves them all.

MEDIA PLANNING & STRATEGY

Channel planning
Strategic media plan development
Brand campaign planning
Tactical campaign development
Data strategy

IMPLEMENTATION & BUYING

Unique relationships with media owners
Media buying & activation
Creative compliance

OMNICHANNEL APPROACH

OOH
Broadcast (TV/Radio)
Print
Digital & mobile
Programmatic, social & search

USE OF RESEARCH AND DATA

Audience research
Proprietary data
Key audience data
Partnerships (OTAs and GDS)

CREATIVE MEDIA SOLUTIONS

Integrated campaigns
Leveraging latest media owner opportunities
Working closely with channel editorial teams

CAMPAIGN MANAGEMENT

Campaign delivery
Reporting & tracking
Digital advertising operations
Creative liaison