Bahrain Always Warmer Campaign
Bahrain, as a key GCC destination was keen to drive visitation further and amongst more diverse demographics through its rich and varied offering. A nation blessed with sunshine all year round and a wealth of traditions developed over many years by a gentle and welcoming people proud of their country, their heritage and of their historically pioneering spirit.
The always warmer campaign. a campaign playing on the dual notion of warmth reflecting both the Winter sunshine reality of Bahrain and also the incredible warmth of its people, waiting to share their country and their stories with all who visit.
This campaign naturally sits within the broader brand strategy, defined by the line “ours,yours” whereby Bahrian sets up its intent to share its beauty with all those who choose to explore its offering.
The campaign consisted of an innovative digital “light box” format offering a rich and immersive experience for all consumer who choose to engage.