Hills Balfour
A future facing brand for the Professional Squash Association

CREATING A BRAND FOR THE PSA DUBAI WORLD SERIES FINALS

Challenge:

Dubai had the privilege of hosting the PSA World Series Finals and required a brand mark for the tournament.

 

Solution:

Fusing inspiration from traditional Arabic patterns and weaving them into the net of a stylised squash racquet, we struck a balance that highlighted the dynamic tournament whilst incorporating Arabic design cues. The Arabic design elements clearly linked the tournament to the hosting city, Dubai.