Hills Balfour
Sunset Hospitality
Joe’s Backyard restaurant - naming and brand development

Sunset Hospitality Joe's Backyard


Sunset Hospitality were looking to launch a bbq concept restaurant in Dubai. Through strategic workshops we interrogated the notion of bbq and its key ingredients to build from. The sense of bbq mastery and an infectious neighbourhood feel need to come through - a great, social experience that feeds the soul and makes life just that little bit better.


A brand name and ID that just feels warm, invitational and the kind of place that you really want to hang out at. A place that feels like its full of locals and a crowd that you want to be a part of