Hills Balfour
Sunset Hospitality
METT restaurant naming and brand development

Sunset Hospitality METT Restaurant

Challenge:


Sunset Hospitality were launching a new Mediterranean fusion dining offering in Lisbon. The brief was to create a venue that would become the new social dining standard of the city - upscale, refined, modern and yet still anchored in its surroundings and the variety of cuisine found around The Med

 

Solution:


Driven by the strategic positioning of “a new social standard” we named the offering “Mett” - a combined play on the notion of The Med and a great meeting place. The brand ID was then formed from taking some of the key ingredients of The Med - earth, flora, environment and water and generating custom made graphics, created to live together in a rich, modern tapestry, ultimately inspired by and giving a feeling of the many mosaic tiles seen in more traditional Portuguese architecture.