Hills Balfour
DUBAI - SPORTS PROMOTION

Challenge:

To successfully generate international press coverage and content around Tiger Woods comeback tour at the Burj Al Arab as part of the Dubai Desert Classic golf championship and to work on a promotional mechanic with trade partners. 

 

Solution:

We pitched the Tiger Woods story and dedicated 30 minutes of exclusive filming opportunity to the world’s media – across broadcast, online/digital and print. We discussed potential future content barter partnerships with travel trade partners, OTA’s etc. 

Tiger Woods’ most successful social content ever.
Over 6.5 million film views.
Global media coverage including BBC.com homepage, Sky News, Mail Online, Golf Channel US.