Hills Balfour
SPORTS BRAND PARTNERSHIPS

SECURING COLLABORATIONS WITH LIKE-MINDED SPORTS BRANDS

Challenge:

To find and develop appropriate brand partnerships with like-minded sports brands within the UK and Irish market. To leverage their reach and audience to enhance the sales driving elements of the main campaign and grow consumer databases through a competition.

 

Solution:

Key partnerships with high profile sports brands were rolled out across selected offline and online channels. The campaigns had an integrated approach to maximise bookings to the destination and its partners.
Client campaigns launched over the last 5 years includes:
Graubünden Tourism and British Cycling
Mauritius Tourism Board and Rugby World.

Graubünden Tourism Campaign: Campaign Reach – 1.2 million consumers
Mauritius Tourism Board Campaign: Campaign Reach – 2.5 million consumers