ENGAGING THE UK TRAVEL TRADE TO SELL LAS VEGAS
To develop and maintain strong relationships with travel buyers, agents, wholesalers and key distribution channels to promote Las Vegas as the world’s most exciting destination for leisure travel.
A dedicated trade sales team are tasked with:
Organising and exclusively representing LVCVA at travel trade events;
Developing, organising and hosting an annual sales mission across UK and Ireland;
Developing and conducting travel buyer and tour operator education programmes;
Developing unique sales promotions and booking incentive programmes;
Attending travel industry meetings and events;
Hosting and educating key travel trade customers;
Organising and hosting travel professionals on destination familiarisation tours;
Maintaining involvement in relevant organisations such as Visit USA, US; Commercial Service and similar organisations for the benefit of the LVCVA.
Results to date:
1,010 sales calls conducted
32 FAM trips hosted
120 leisure events attended
5,600 travel agents trained