Hills Balfour
VEGAS - ENGAGING THE ONLINE COMMUNITY

LAS VEGAS CVA EUROPEAN SOCIAL AND DIGITAL ACTIVITY

Challenge:

To develop and maintain strong relationships across key European markets with digital influencers, media, bloggers and representatives to promote Las Vegas as the world’s most exciting destination for leisure and business travel.

 

Solution:

A dedicated HB Engage social and digital team is tasked with:

  • Social listening, content localisation, community management, social calendar development across the UK, German speaking markets, Scandinavia, Italy and Benelux;
  • Developing and executing 6 in-market consumer digital activations;
    Organising and hosting targeted destination familiarisation tours for digital influencers.

 

Outbound Summary:

569 Brand posts – 386% increase
329,600 Engagements – 412% increase

 

Engagement Summary:
288,000 Reactions – 439% increase
22,900 Comments – 309% increase
18,700 Shares – 253% increase


Account Summary:
136,000 Account Followers – 47.8% increase
44,000 New Account Followers – 75% increase
38,000 Total Inbound Messages – 236% increase