Tourism Queensland works with BBC Two documentary, Great Barrier ReefTourism Queensland

Walking sharks, giant clams, sea eagles and green turtles were just some of the stars of a BBC Two wildlife documentary, Great Barrier Reef, broadcast in January 2012.  In a series of 3 one-hour documentaries, trained marine biologist and former Royal Marine Monty Halls uncovered the secrets of the 2300km reef - from its immense scale to the most intimate detail. 

Tourism Queensland worked with the production team to promote the series in the national press to educate readers on how they can follow in Monty's footprints and explore one of the natural wonders of the world.

Jane Nicholson, International Director for Tourism Queensland, believes working with the acclaimed BBC Natural History Unit to promote the series provided wide-ranging marketing and public relations opportunities for Queensland. 

“The documentary was really inspirational, with amazing footage taken over a period of six years of filming, which made it a hit with viewers with over 5 million Brits watching the first programme alone.   Tourism Queensland has been keen to leverage from this programme and has been very active in creating activity – we’ve worked with the producer and presenter and generated a huge amount of articles in the UK media in the lead up to the programme going to air, as well as working with partners at Tourism Tropical North Queensland, Qantas and Tailormade Travel to promote holidays to Cairns and the Great Barrier Reef region.”

Activity included a print and online campaign with the Daily Telegraph, accompanied by an exclusive reader event, a high profile home-page takeover of the BBC Wildlife website and partnership activity with the Adventure Travel Show.