Defrost your swimsuitGreater Fort Lauderdale

The Greater Fort Lauderdale team carried out a one day stunt in Canary Wharf on Friday 27^th January showcasing colourful swimwear encased in ice blocks in a promotion designed to get Londoners to defrost their swimsuits, thaw out and visit the sunnier climes of Fort Lauderdale, Florida.

The stunt was complimented with an integrated campaign including print and online advertising, radio promotion, unique taxi wraps, social media and an iPhone app to transport consumers straight to the beach. Before the stunt took place a trade sales incentive had been launched to ensure the trade were up to speed on product knowledge and encourage front line sales staff to convert enquiries into Fort Lauderdale sales.

Watch the full day by visiting http://youtu.be/mvmZKt2mObY