The 2012 launch of Explore Montenegro, the UK's first Montenegro tour operatorExplore Montenegro

Hills Balfour is helping Explore Montenegro, a new UK tour operator that specialises in Montenegrin villas and apartments, launch ahead of the 2012 summer season.  It is the first and only operator to offer a portfolio solely focused on Montenegro to the UK market.  As a small country located to the south of Croatia, across the Adriatic Sea from Italy’s east coast, Montenegro has long been lauded by travellers for its combination of picturesque, historical cities and natural beauty derived from its pine forests, lakes and dramatic coastline.

“It is a great destination for British holidaymakers keen to experience a country that has not been as heavily developed as other Mediterranean regions”, believes Doug Mathieson, Programme Director for Explore Montenegro.  “There will be a new direct flight into Tivat airport from London Gatwick, which is within a 30 minute drive of the majority of our properties.  It means those looking for a long weekend break destination can now consider Montenegro.”

Explore Montenegro offers a handpicked selection of over 40 holiday villas and apartments within its 2012 portfolio, catering for 2–14 guests.  Properties include lakeside Venetian palaces, traditional stone farmhouses and mountainside apartments.  The locations incorporate some of Montenegro’s most incredible backdrops, including the ancient city of Kotor, a UNESCO heritage site situated on the only natural fjord of its kind in the world, the peninsular of Lustica, a food lover’s haven with renowned local produce and Budva, one of the Adriatic’s oldest cities.  

Hills Balfour took the specialist tour operator on a London media mission in January to introduce its programme director to key UK travel editors and writers in the first stage of its 2012 PR campaign.

Click here to learn more about Montenegro holidays