MMGY GLOBAL WINS 21 HSMAI ADRIAN AWARDS FOR INNOVATIVE TRAVEL & TOURISM CAMPAIGNS, INCLUDING THREE BEST PRACTICE GOLDS, THIS YEAR’S TOP HONOUR

March 24, 2021 – MMGY Global is proud to announce it has won numerous honours at the 2020 Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards, which celebrate the best in travel and tourism marketing, advertising and public relations. The agency was recognised with 21 Adrian Awards, more than any other company, including six Golds and three Best Practice Gold awards – HSMAI’s highest honour this year. The Awards were given during a virtual ceremony on March 23.

MMGY Global’s winning entries included work completed for travel and tourism brands prior to and during the pandemic, reflecting the creativity, ingenuity, research acumen, integrated strategy and industry partnerships that set it apart from competitors. The company was also recognised for its partnership with HSMAI to create “Buy One, Give One,” a campaign designed to jump-start future travel bookings while also donating much-needed vacations to frontline medical workers, in addition to its integrated recovery campaigns for clients Costa Rica Tourism and The British Virgin Islands that focused on keeping the destinations top of mind and inspiring travellers to visit when borders reopened. 

“There have been extraordinary challenges over the past year, but it’s incredible to look back and see all the meaningful work we have supported to help clients across the travel and hospitality industry fight to recover. I could not be prouder of our client partners, our team, and their tireless efforts. It has been inspiring and uplifting to see what they are capable of,” remarked MMGY Global President Katie Briscoe.

MMGY Global is the world’s leading integrated marketing firm specialising in the travel, hospitality and entertainment industries. With eight brands operating across the world, the organisation maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. 

Best Practice Gold

• British Virgin Islands | Virtual Painkiller Happy Hour (MMGY Global)
• Costa Rica Tourism Board | The Costa Rica Essentials Toolkit (MMGY Global)
• MMGY Global & HSMAI | Jump-Starting Travel While Giving Back to Frontline Healthcare Workers with Buy One, Give One Layaway Vacay Program (MMGY NJF)

Gold 

• Visit California | California’s Gold Style Takes Over NYC at Saks Fifth Avenue (MMGY NJF)
• Sea Island | The Strongest Yard: Sea Island Swings Big for Golf (MMGY NJF)
• Rhode Island Commerce | Shining a Light on Rhode Island’s Magical Landscapes and Quirky Culture (MMGY NJF)
• The National WWII Museum | The National World War II Museum Sparks a Birthday Card Bonanza (MMGY NJF)
• British Virgin Islands | BVI Makes Triumphant Return with Multiple Features in The New York Times (MMGY NJF)
• Macao Government Tourism Office | Macao’s Mobile Café 2019 (MMGY Myriad)

Silver

• World Travel & Tourism Council | Together in Travel (MMGY Hills Balfour)
• Macao Government Tourism Office | Macao’s Mobile Café 2019 (MMGY Myriad)
• South Dakota Department of Tourism | South Dakota Shines in Virtual Visits (MMGY NJF)

Bronze

• Costa Rica Tourism Board | Only the Essentials (MMGY Global)
• Travel Texas | Taco Tuesday Social Media + PR Recovery Campaign (MMGY Global)
• Rhode Island Commerce | Rhody Resilient (MMGY Global)
• MMGY Co-Op Partners | MMGY National Co-Op for Recovery (MMGY)
• South Dakota Department of Tourism | Presidents Day Activation (MMGY)
• Sensei | Positioning Sensei as the Leading Destination for Luxury Wellbeing Travelers (MMGY)
• The Beaches of Fort Myers & Sanibel | COVID-19 Recovery Campaign (MMGY)
• CheapCaribbean.com | A “Beach Shift” for Frontline Workers as a Special Thanks (MMGY NJF)
• Greater Palm Springs | ATL –> GPS to “Find Your Oasis” (MMGY NJF)

About MMGY Global 

MMGY Global is the world’s leading integrated marketing firm specialising in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organisation maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit https://www.mmgyglobal.com.