Ecoventure’s marketplace was becoming increasingly crowded with new players all seeking to try and carve out a unique proposition for their offerings. Ecoventure’s brand was in need of some strategic focus and a visual refresh.
Through a number of strategic workshops it became clear that the nation of holistic learning and an educational focus were core to Ecoventure. From this, the brand essence of “Learning for life” was agreed on. Ecoventure seeks to prepare clients for life by learning through rich experiences. A strategic move away from simply what they do, to why they do it and the benefits obtained. From this platform, the brand was then re-designed to reflect a modern, international offering designed to appeal to both parents and teenagers, with the new look and feel being applied to all touchpoints.