Hills Balfour
The Executive Council of Dubai
Gov Games - naming, brand development, comms

The Executive Council of Dubai

Challenge:


As Dubai continues to build on its “spirit of possible” it needs to ensure its leadership is always fit for purpose. Continually looking to better itself and ensure that Dubai’s Government continues to be the most progressive in the world, it is continually inspired by the vision of its ruler and successor, Sheikh Hamdan, The Crown Prince. And, based on his view that through teamwork, people and nations can achieve the incredible, the Government took his inspirational words and created a programme to build team spirit into each and every department.

 

Solution:


Gov Games. An extreme test of mental and physical agility for all Government entities in Dubai. Run across a gruelling obstacle course over a four day event over 150 teams tested their abilities to work as a team and overcome everything in their path. HB developed the brand strategy, created the brand ID, the communications plan, all creative and all execution of the entire programme, culminating in the games themselves in mid May 2018.

 

Results:

Numbers to be taken from HOC + others to be put in