Hills Balfour
ICONIC NEW YORK CITY

SECURING HIGH PROFILE BROADCAST PROJECTS FOR NYC & COMPANY

Challenge:

NYC & Company to work on broadcast projects focusing on the positive portrayal of New York City and highlighting lesser known aspects of the city along with the iconic attractions and experiences.

 

Solution:

Pitched ideas and provided production companies with contacts and practical assistance for filming in New York City, facilitating scenarios and locations relevant to their programming and audiences. 

Over 25 million prime time TV viewers were reached during 2014 alone via projects including Made in Chelsea NYC (six episodes, E4/Channel 4); The Apprentice (BBC One); BBC Holiday Hit Squad (BBC One) and The Walton Sextuplets at 30 (ITV1). Subsequent broadcast coverage has included among others, ITV’s Good Morning Britain, This Morning and Loose Women, most recently airing in December 2017. Programmes additionally generated traditional press articles and sparked significant social media noise, with the latter further garnered by working with high profile influencers to secure video coverage on their social channels, reaching Gen Y/Millennials.

 

Hero image photo credit to: NYC & Company and Tagger Yancey