Hills Balfour Team

Creatively minded? Undeniably.
Strategically savvy? Indisputably.
Passionately people-centric? Eternally

Meet the creative problem solvers behind the HB brand.



Amanda Hills
Amanda Hills Partner of MMGY Global & President of MMGY Travel Marketing Collective (TMC) Having grown up in Bermuda and then Saudi Arabia, travel is clearly in Amanda’s DNA - and so it was only natural that she studied Business Studies and Travel and Tourism. Amanda went on to spend over ten years in product and marketing with one of the UK’s largest tour operators before pursuing a career in transport where she headed up the global marketing efforts for the highly prestigious Eurotunnel brand.

Amanda then went on to create Hills Balfour Group, and is now leading our international network of world class boutique agencies as we help our clients to provide global solutions in response to market needs
Caroline Moultrie
Caroline Moultrie Managing Director Caroline joined Hills Balfour in September 2019. Having previously worked as the Executive Vice President of the World Travel & Tourism Council (WTTC) Caroline has over 25 years experience in Travel & Tourism. During her tenure at WTTC she worked to raise awareness of Travel & Tourism into governments as one of the world's largest industries, generating over 10 per cent of world GDP.

Prior to WTTC, she served as Group Marketing and Commercial Director for Manchester Airports Group, and was responsible for Marketing as well as Airline Negotiations and Network Planning.
Hamish Reid
Hamish Reid Senior Associate Director As the youngest recipient of the M&IT Personality of the Year Award in 2009, it’s safe to say that Hamish is passionate about the MICE Industry. With over 20 years of business events industry experience, Hamish now heads up the Hills Balfour MICE team.

He enjoys helping destinations position themselves to their full advantage by promoting more than just their facilities.
Daniela Resenterra
Daniela Resenterra Associate Director Daniela started out in newspaper advertising but owed to her Italian routes, her ambition was always to work in travel. In 2009 after working in Hong Kong she joined Hills Balfour as a PR Account Executive quickly making her way up the ranks while working on an impressive assortment of accounts in Europe, Africa and South America.

To date she’s worked across a range of exciting campaigns and PR stunts from launching new online travel platforms in the UK market to building famous landmarks out of lego.
Rhys Powell
Rhys Powell Associate Director Rhys brings with him over 22 years’ experience in the travel industry, starting his career overseas in a sales role for the UK’s leading UK Tour Operator, TUI Travel. He has also worked within the sales, product and marketing departments of the leading escorted tour operator in the UK, Titan Travel & Saga Holidays, until he joined Hills Balfour in August 2010 and began working within the Sales and Marketing department.

Rhys has great travel industry connections, he is active within various committees and attends key tourism conferences. In addition to working with tour operators, Rhys works closely with all leading airlines including BA, United & Easyjet, negotiating seats in return for participation in events, and collaborating on successful campaigns.

Rhys has worked with brands including Land Rover, Disney and Grillstock Festival and enjoys creating innovative partnership opportunities.

Outside of work, he’s an avid painter and has even sold his art in galleries.
Anna Hobbs
Anna Hobbs Vice Associate Anna graduated from the University of Leeds with a joint honours degree in English Literature and Philosophy. Upon graduating she began her marketing career in an Arts & Culture marketing agency where she spearheaded campaigns for a number of high profile events. Anna joined Hills Balfour in 2016. Anna has worked across high profile accounts, predominantly in North America and the Middle East, developing successful sales driving strategies and delivering innovative, integrated marketing campaigns for her clients.
Ava Mehta
Ava Mehta Vice Associate Prior to joining Hills Balfour, Ava worked at a luxury London-based tour operator specialising in USA Product and Marketing. In 2015 she joined the team at Hills Balfour making her way up the ranks. To date, she has worked on delivering an impressive and diverse array of tour operator and trade media campaigns, high profile consumer campaigns and both consumer and B2B events.

Ava's passion for travel stems from having family all over the world and when she is not travelling, can be found exploring the world's cuisines in London's restaurants.
Tryphavana Cross
Tryphavana Cross Irish Market Specialist Over the course of her career Tryphavana has held numerous positions in travel PR and sales and marketing in Ireland working across tourist boards, airlines and cruise lines.

Having lived in Australia and being married to an American, she has a passion for all that is travel and enjoys playing basketball and running when not in the office.