Our media planning and buying philosophy is focused on outcomes not inputs. Whether our client’s objectives are brand, tactical, conversions-led or based around generating awareness, we will work back from these desired outcomes to design an integrated media plan that achieves them all.
MEDIA PLANNING & STRATEGY
Channel planning
Strategic media plan development
Brand campaign planning
Tactical campaign development
Data strategy
IMPLEMENTATION & BUYING
Unique relationships with media owners
Media buying & activation
Creative compliance
OMNICHANNEL APPROACH
OOH
Broadcast (TV/Radio)
Print
Digital & mobile
Programmatic, social & search
USE OF RESEARCH AND DATA
Audience research
Proprietary data
Key audience data
Partnerships (OTAs and GDS)
CREATIVE MEDIA SOLUTIONS
Integrated campaigns
Leveraging latest media owner opportunities
Working closely with channel editorial teams
CAMPAIGN MANAGEMENT
Campaign delivery
Reporting & tracking
Digital advertising operations
Creative liaison