Natalia has specialised in the travel and tourism sector for the last thirteen years, working across a variety of high profile lifestyle brands and destinations.
She has led the international accounts for Six Senses Resorts & Spa’s, FRHI (Raffles, Fairmont and Swiss Hotels), as well as launching the destination of Porto Montenegro to market.
Natalia leads and oversees international PR efforts for multiple clients and brings with her a little black book of global contacts which deliver first tier storytelling and her strategic approach has been instrumental in gaining valuable cut through and market share.
Natalia joined Hills Balfour in 2021 where she is responsible for the running of the PR Department and strategic development for the PR arm of select clients. Since joining the team, Natalia has brought numerous high level brand partnerships to the table including Peloton, The Owner’s Club, Net-A-Porter and The British Fashion Council.
She also drives forward high level Editor engagement, allowing clients to maintain a robust new engine and high line ROI.