Libby has over eight years' experience within the PR industry, specialising in the travel and tourism sector, working across a whole host of tourism boards, tour operators and hotel brands. Libby joined the Hills Balfour team in 2017 and currently heads up the Brand USA PR U.K. and Europe team.
Her previous experience leading multiple clients includes Bahrain Tourism Exhibitions and Authority, Jerusalem Development Authority, Hawaii Tourism Authority, Tourism Council of Bhutan, Travel Manitoba and Visit Baltimore.
Libby has achieved great success in positioning her clients at the forefront of the media landscape by attending regular media meetings, distributing targeted pitches, planning media events and facilitating press trips. In addition to overseeing the European day-to-day press office functions and overarching comms strategy, Libby is most recognised for her solid relationships with key industry figures, proactive approach and dedicated attitude.