Having begun his career in the travel industry over 20 years ago, Rhys brings varied knowledge and expertise to his role as Associate Director of MMGY Hills Balfour. His experience as a manager for TUI Travel, a leading U.K. tour operator, and his work in the product and marketing department for Titan Travel & Saga Holidays, a leading U.K. escorted tour operator, give him unique insights into the needs and concerns of destinations, tour operators and other industry businesses. Since joining Hills Balfour in 2010, Rhys has managed accounts within the Sales and Marketing department for clients including NYC & Company, Mauritius Tourism Promotion Authority, Namibia Tourism Board, Travel Texas, Visit Rwanda, Chile Tourism Board, Québec Original, Visit Santa Monica and Visit Jersey.
Rhys employs his innovative thinking to devise marketing strategies for tourism clients so that he and his team deliver upon and even surpass established KPIs. His creativity, ingenuity and vast knowledge of the industry enable him to design creative campaigns that deliver on the brief while also providing new opportunities for growth. To further support his clients, Rhys specialises in trade communications, ensuring that they are getting the prioritisation and attention they deserve.