Ruth is an experienced and successful MICE Director with over 10 years’ experience working in the MICE sector across a series of destinations. The most recent appointment was leading the European MICE division of the Official Convention Bureau for New York City, NYC & Company for Hills Balfour. Past experience also includes success working in house as a Business Development Manager at London & Partners, during which London played host to the London 2012 Olympic and Paralympic Games. Ruth have proven experience in devising and delivering against sales plans and KPIs. Ruth is a highly motivated, high performance, self-starting individual with a strong MICE industry network.