ALIGNING ACTIVITY WITH DISNEY FILM LAUNCHES THROUGH KEY PARTNERSHIPS
To find and develop appropriate brand partnerships with the cinema or DVD launch of new Disney movies. To leverage their reach and audience to enhance the sales driving elements of the main campaign and grow consumer databases through a sweepstake competition.
Key partnerships with Disney Studios were rolled out across selected offline and online UK channels. The campaigns had an integrated approach to maximise bookings to the destination and its partners.
Client campaigns launched over the last 5 years includes:
Queensland and Finding Nemo 3D
TravelNevada and The Good Dinosaur
Hawaii Tourism and Moana.
Queensland Campaign: Campaign Reach – 4.5 million consumers
TravelNevada Campaign: Campaign Reach – 4.2 million consumers
Hawaii Campaign: Campaign Reach – 3.7 million consumers.