BRIEF
The Palm Beaches UK team were tasked with running a sales mission, which focused on building relationships with luxury tour operators in the UK and to increase awareness of the destination. TPB wanted to focus on the luxury market in the UK as this is a key audience for the destination.
ACTION
TPB UK hosted a 3 day sales mission;
- Liaised with and hosted 12 luxury agents at Hills Balfour offices to conduct training with the TPB client
- Scheduled Hablo Talks for the TPB client to increase awareness of TPB on the Hablo platform and amongst their agents
- Held an event at Boathouse, Canary Wharf with curated menus and cocktails to reflect the luxury of TPB
RESULTS
- Trained 15 luxury agents
- Held meeting with Henley Royal Regatta to discuss sponsorship and hosting opportunities in June 2023
- Hosted Hablo Talks with The Palm Beaches client
- Hosted 15 product managers at an exclusive event in Canary Wharf
