LUXURY UK MEDIA ENGAGEMENT STRATEGY
HB Luxe took on a three month contract with Shangri-La Hotel, At The Shard, London to reintroduce the UK media to the hotel and showcase the F&B offering across the hotel’s three outlets GONG, TING and LANG.
HB Luxe targeted online and digital influencers to experience Shangri-La Hotel, At The Shard, London’s food and beverage offerings including the breakfast offering, afternoon tea and cocktails. HB Luxe also created an afternoon experience to showcase the chocolate offering of the hotel as well as assisting with the curation and promotion of a new wellness programme ‘Find Your Shangri-La’.
During the three month contract, HB Luxe secured a total of 19 high profile media to review Shangri-La Hotel, At The Shard, including Forbes.com, Women’s Health and About Time. The meetings and campaigns generated a total of 18 online items of coverage, with more items due to be published. A total of 187 posts across Instagram, Instagram Stories, Twitter and Facebook were generated, which had a combined reach of 4,499,391.