Arizona Media Mission 2019
Arizona Office of Tourism’s UK Media Mission took place between 18-21 June, with representation from the Arizona Office of Tourism and Hills Balfour. The week-long media mission comprised two media events, eight individual meetings and two telephone interviews, and a total of 21 media titles attended appointments in both Dublin and London.
In Ireland, Hills Balfour held a full day of media meetings, as well as a lunch event, to update media on the latest news from the destination and discuss press trip opportunities. The team met with The Irish Independent, The Sun (Irish Edition), Daily Mail (Ireland) and Irish Daily Mirror, amongst others. The following day, the team flew to London for the second day of media meetings, where they met with Hills Balfour’s Social and Digital team to discuss working with influencers and the social landscape. This was followed by a media meeting with Globetrotter TV, to discuss broadcast opportunities.
The team then travelled to Greenwich for the evening’s media event, where they greeted media and influencers at the Royal Observatory ahead of a showing of ‘The Sky at Night’, a visual exploration of the solar system narrated by a leading astronomer. This event was chosen as a link to Arizona’s Astro-tourism credentials and Northern Arizona’s, Lunar Legacy, celebrating 50 years since the Apollo 11 mission. All astronauts from Apollo 11 were trained in Flagstaff, Arizona.
After the show, the evening continued at The Old Brewery where additional media joined the team for canapes and refreshments, in a private space. Discussion topics included The Grand Canyon celebrating 100 years of National Park Status and Arizona’s thriving culinary scene.