Latest News About Hills Balfour | Public Relations News
This is the only time we'll succumb to shiny object syndrome...
Welcome to the official HB home for anything remotely related to or containing the word 'new' - from new brand launches, to new hires and of course, company news.
Stay fresh and lose a few minutes enjoying the shiny things.
Caroline Moultrie, the Managing Director of MMGY Hills Balfour offers her insights and perspective to the future pathway for the tourism industry at the LATA Expo, a B2B event bringing together key suppliers from Latin America with buyers from the UK and Europe. She discusses the importance of Tourism to the world as well as some of the dramatic shifts we are seeing in consumer behaviour as a result of the pandemic.More Info
World Museum Day is coming up on 18th May 2020, and to mark the occasion Hills Balfour is highlighting a selection of virtual tours which allow audiences to explore internally acclaimed institutions whilst staying safe at home.
From New York City’s Metropolitan Museum of Art, which celebrates its 150th anniversary in 2020, to the Israel Museum in Jerusalem, home to the world’s oldest biblical manuscripts, here are some of the best virtual museum and gallery experiences to enjoy this spring.More Info
Hills Balfour scooped a couple of awards last night at the Travel Marketing Awards 2020. Hills Balfour won 1st place in the Affinity Marketing & Sponsorship category for Kenya Tourism Board with the Kenya x Grind x Kuoni brand partnership campaign. Hills Balfour & MDSG won 2nd place in the Innovative Marketing category for Visit Fort Lauderdale with the Fort Lauderdale x London Art Swap campaign.More Info
Hills Balfour hosted four fantastic media on a recent press visit to San Francisco, including independent.co.uk, OK! Magazine, The Sunday Mirror and Attitude Magazine.
This trip was designed to showcase some of the city’s cultural highlights, including the best museums, coolest districts, top restaurants and must-see events.More Info
Friday October 25th 2019 marked the 10th anniversary of the launch of British Airways’ nonstop service to Las Vegas from London. The flight helped put Las Vegas on the map as a destination that could sustain an international direct service and helped position the city as a leading short-break destination for the UK market.More Info
Arizona Office of Tourism's UK Media Mission took place between 18-21 June, with representation from the Arizona Office of Tourism and Hills Balfour. The week-long media mission comprised two media events, eight individual meetings and two telephone interviews, and a total of 21 media titles attended appointments in both Dublin and London.More Info
Each year Las Vegas Conventions and Visitors Authority (LVCVA) hosts a summit to bring its international representatives to the destination for market updates, insights, idea sharing and forward planning. Hills Balfour representatives from PR, sales and marketing and social and digital attended the 2019 LVCVA summit, to bring together thoughts and ideas from across the disciplines as well as all expertise across all aspects of the travel industry.More Info
Cosmos, experts in escorted touring, hosted a delicious sit-down lunch at the celebrated venue, Daphne’s in Chelsea. The well-known and long standing Daphne’s brand was a fantastic location for the event and complemented the brand Cosmos, which has been a mainstay in the travel industry for many years, a family business providing quality holidays since 1961.More Info
In order to spread awareness of Santa Monica as a holiday destination amongst two key target audiences; Luxury and Families, we worked with two key influencers in order to create a ‘story’. The story had to inspire target audiences to discover different aspects of the destination and make them want to create their own story.More Info
July 2019 saw Discover The Palm Beaches UK host their sales mission nationwide in, Leeds, Manchester and London. 2 hotel partners, The Breakers hotel and The Chesterfield hotel also joined the tourist board in educating and building product with sales agents and product managers.More Info
Sussex Modern is a new collaboration of carefully curated galleries, artist houses, wineries and performance venues all designed to celebrate Sussex’s contribution to modern culture and to showcase the county's natural landscape. It brings together a unique experience of thirty-six memorable places with the creativity that defines the county’s modern, independent spirit. Contemporary art, ancient landscapes and innovative winemaking are all on offer in Sussex to be explored and enjoyed.More Info
Hills Balfour hosted Wedding Ideas magazine, House of Coco and Beyond magazine in Lithuania for a group press trip themed as the ‘Best kept secret of the Baltics’. The trip provided the ideal opportunity to generate coverage for one of Hills Balfour’s newer PR clients in glossy, consumer titles.More Info
Hills Balfour started representing Visit Baltimore within the UK market in mid-2018 and during the first year of working together, Hills Balfour was tasked with organising and hosting an impactful media mission in London in April 2019. The aim of the mission was to introduce Baltimore to UK media, raise awareness of the destination and increase standout recognition and coverage.More Info
In April 2019, the Arizona Office of Tourism partnered with American Airlines to host a group of British travel writers from the UK. The group visited Phoenix, Sedona, Flagstaff, Grand Canyon National Park and Mesa. Along the way, they discovered the red rocks of Sedona, took a hot air balloon across Phoenix, explored the lunar legacy of Flagstaff, enjoyed a helicopter experience over the Grand Canyon and discovered the gastronomic delights of Mesa’s Fresh Foodie Trail®.More Info
On Thursday 14 March, a consumer event was held in London, with the purpose of showcasing the USA as a destination, via the new Brand USA campaign ‘Hear The Music’. The objective was to bring the campaign to life, with an event that targeted Telegraph consumers, as well as selected key trade, media and influencer contacts.More Info
UK Millennials will take and spend more on leisure trips during 2019 in spite of Brexit. New research study Portrait of UK Travellers™ shows that Millennials will drive overall tourism growth for 2019 and have the most positive outlook on Brexit’s impact on travel.More Info
Macerich Shopping Centers & Fashion Outlets have partnered with British Airways and Experience Scottsdale to promote shopping during the most wonderful time of the year in Scottsdale, Arizona. Staying at the Andaz Scottsdale Resort & Bungalows, the group enjoyed fantastic activities, luxury shopping and delicious dining over 4 days.More Info
“Las Vegas creates what they like to call the neon you. This is the you enhanced by the lights, calmed by the luxe, fed by the imagination and energised by the show. It is the penultimate you...the you who can make anything happen. What's that like? It's like an alternate reality."More Info
Brand USA, the destination marketing organisation for the United States, showcased the Great Gardens of the USA at this year’s RHS Hampton Court Palace Flower Show, the world’s largest flower show. The Charleston, South Carolina Garden and The Oregon Garden, both designed by Sadie May Stowell, an award-winning garden designer and landscape architect, took centre stage earlier this month.More Info
Mauritius has hosted their first International Conference on Digitalisation and Sustainable Tourism, organised on the occasion of the 50th anniversary of their independence and was a very well attended success.More Info
Hills Balfour, Europe and Dubai’s leading travel and tourism marketing communications agency, has officially joined forces with MMGY Global, the world’s largest integrated marketing company specialising in travel and hospitality.More Info
We are delighted to announce that Hills Balfour have been appointed by Brand USA as its international representation agency for travel marketing and public relations in the UK and Ireland.More Info