Québec's New Flight Route

We were responsible for supporting Bonjour Québec and Air Transat during the launch of a new direct flight from London Gatwick to Québec City.

  • Public Relations
  • Destinations

Bonjour Québec

Launch of Air Transat’s new direct flight route from London Gatwick to Québec City 

Action

We were responsible for supporting Bonjour Québec and Air Transat during the launch of new direct flight from London Gatwick to Québec City, generating media coverage across both consumer and trade titles to raise awareness of the new flight and generate an increase in bookings.

Pitched new flight route to top tier trade UK media
Hosted group press trip to Québec on inaugural flight
Secured four media attendees (Travel Weekly, Reach PLC, PA Media and LoveEXPLORING) to join group press trip
Secured and supported Stuart Forster’s solo press trip to Québec City for Wanderlust
Supported Québec Minister of Tourism Caroline Proulx’ visit to London in support of the launch of the new direct route
Supported Minister’s attendance at breakfast event hosted by the Chamber of Commerce
Secured an interview with Selling Travel and Minister

Results

Over 70 pieces of coverage across UK media including Travel Weekly, TTG, The Express, LoveEXPLORING, The Mirror

Total AVE: £674,971
Total reach: 9,240,311

 

A man in a yellow canoe in the middle of the ocean and next to it the tail of an ocean.
whale watching and tail of a humpback whale in St Lawrence river, Quebec, canada
Flight crew members in uniform, one on the right is holding a British flag and the one on the left is holding a Canadian flag. In the background is a
Fall colored trees in the fountains and four white houses in the middle.
Fall foliage in Quebec mountains along scenic highway 155 in Quebec, Canada
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