Las Vegas Convention and Visitors Authority
Michael Ball & Alfie Boe broadcast
Broadcast for Channel 5 TV special ‘Michael Ball & Alfie Boe do Las Vegas’
Action
We led the broadcast operation for filming of Channel 5 one-off TV special set to coincide with Alfie Boe and Michael Ball’s album launch, ‘Together in Las Vegas’. Working closely with all involved parties, we were responsible for storyboard creation, securing filming locations and permissions, managing logistics, creating and managing the schedule, arranging flights and accommodations for all participants and coordinating the talent, crew and resort partners pre, during and post shoot.
Results
In addition to the 90-minute Channel 5 TV episode, we secured secondary coverage across other leading broadcast channels, TV shows, radio stations and social media platforms, successfully showcasing what there is to do and see in the destination and further positioning Las Vegas as a top travel destination to the UK market.
- Channel 5: Viewers: 2m
- The One Show: Viewers: 5m
- Lorraine: Viewers: 5m
- Good Morning Britain: Viewers: 2.4m
- Loose Women: Viewers: 1.2m
- Saturday Kitchen Live: Viewers: 1m
- BBC Radio 2: Listeners: 8.1k
- Alfie Boe Instagram: Followers: 92k
- Michael Ball Instagram: Followers: 87k
