Case Studies
The Brand USA VIP Thanksgiving Media Event provided an opportunity to strengthen relationships with attendees from key UK media titles through one-on-one conversations exchanging 2020 travel feature ideas. The screening of the Brand USA film ‘Into America’s Wild’ trailer served as a tool to effectively communicate to the attending media the themes of 'exploration' and 'self-discovery' which will be key for Brand USA group trips and Visiting Journalists Programme in 2020.
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The campaign was three-fold. 1) To celebrate WorldPride being held in the US for the first time and the 50th anniversary of the Stonewall Uprising (where the modern gay-rights movement began in NYC). 2) To encourage LGBTQ travel to New York City. 3) To promote and reinforce the image of NYC being a welcoming and diverse global city.
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Hills Balfour was tasked with creating highly shareable video content during a social & digital activation that could be seeded out across Las Vegas’ UK social channels as well as partner channels to encourage visitation to the destination and position Las Vegas as the ultimate place to spend a holiday.
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In February 2018, Qatar National Tourism Authority (QNTC) UK & Ireland hosted a cooking class event for key influencers and journalists who write about food and travel which included a competition to win a place on their forthcoming Qatar International Food Festival (QIFF) group press trip.
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