Case Studies

The Brand USA VIP Thanksgiving Media Event provided an opportunity to strengthen relationships with attendees from key UK media titles through one-on-one conversations exchanging 2020 travel feature ideas. The screening of the Brand USA film ‘Into America’s Wild’ trailer served as a tool to effectively communicate to the attending media the themes of 'exploration' and 'self-discovery' which will be key for Brand USA group trips and Visiting Journalists Programme in 2020.
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Hills Balfour was tasked with creating highly shareable video content during a social & digital activation that could be seeded out across Las Vegas’ UK social channels as well as partner channels to encourage visitation to the destination and position Las Vegas as the ultimate place to spend a holiday.
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