Case Studies

The campaign was three-fold. 1) To celebrate WorldPride being held in the US for the first time and the 50th anniversary of the Stonewall Uprising (where the modern gay-rights movement began in NYC). 2) To encourage LGBTQ travel to New York City. 3) To promote and reinforce the image of NYC being a welcoming and diverse global city. 

Hills Balfour was tasked with creating highly shareable video content during a social & digital activation that could be seeded out across Las Vegas’ UK social channels as well as partner channels to encourage visitation to the destination and position Las Vegas as the ultimate place to spend a holiday.

Elevate the QuébecOriginal brand profile and destination as well as support the regional and product partners in developing their products in the UK market and training UK based agents.

In February 2018, Qatar National Tourism Authority (QNTC) UK & Ireland hosted a cooking class event for key influencers and journalists who write about food and travel which included a competition to win a place on their forthcoming Qatar International Food Festival (QIFF) group press trip.

The city of Zagreb was declared as the  ‘Best Christmas Market’ by European Best Destinations for three consecutive year

Greater Fort Lauderdale, Florida has average temperatures of 25˚C, 23 miles of promenade-lined beachfronts and boasts an impressive art scene, world class restaurants and bars, shopping, and the Everglades on its doorstep.

Hills Balfour brokered a partnership between Tomorrowland, one of the world's largest and most notable EDM festivals held in Belgium, and the LVCVA.

A group influencer Trip to Croatia.

Adidas 'All In' campaign

Amazing Venues hotel collection awareness across the UK

Bermuda destination brand launch

Aligning activity with Disney Film launches through key partnerships

BWF Destination Dubai World Superseries Finals

Announcing Nathan Outlaw as head chef at Al Mahara

Mauritius lifestyle & PR campaign

Securing brand partnerships

Doha 2020 Olympic Bid

Dubai - Sports Promotion

Dubai European MICE strategy

Digital PR strategy for Tourism & Events Queensland

Enterprise Qatar - Launching a path for entrepreneurship in Qatar

Creating a brand for the PSA Dubai World Series Finals

Selling Dubai through the lens of golf worldwide

Jumeirah Group Global IMC creative roll out

Launching Gold on 27 - playing on social status and Dubai’s love of anything new

Increasing awareness of greater Fort Lauderdale in the UK

Securing high profile broadcast projects for NYC & Company

Representing Tourism & Events Queensland in the UK, Ireland and Nordic regions

Dedicated social & digital media campaign for the Philippines Department of Tourism

Jawna youth sporting programme

Introducing Jumeirah to new customers globally

Jumeirah Hotels and Resorts, ensuring our colleagues deliver the ultimate experiences

Jumeirah Sirius Programme relaunch

Kenya Tourism Board PR strategy

Kenya tourism board consumer activity in the UK & Ireland

Launching Hotel Xcaret in Mexico to the UK market

MMI 100 years anniversary in Dubai

#MyDubai brand and content development

Developing the market presence of Costa Navarino - The Peloponnese in the UK

London LEGO stunt & consumer competition for PROMPERU

Leveraging the Paddington 2 UK film launch for Peru

Falcon & Associates, Ping Pong Dubai branding and communication

Las Vegas CVA European MICE activity

Launching the new BA direct route from the UK to San Juan to Media & Trade

Kenya tourism board crisis management strategy for the UK & Ireland

Luxury UK media engagement strategy

Securing collaborations with like-minded sports brands

Make Mauritius an aspirational holiday destination, increasing the desire to visit

Social Media strategy for tourism & events Queensland

Under Armour - Launching in a crowded market by being true to the brand

Las Vegas CVA European social and digital activity

Engaging the UK travel trade to sell Las Vegas

Venu -  a new brand for Jumeirah’s global lifestyle offering

Las Vegas VR activation and social media campaign