Introducing table tennis to Dubai
FALCON & ASSOCIATES, PING PONG DUBAI BRANDING AND COMMUNICATION
At the start of 2013 Falcon & Associates had just secured a critical asset to help the Dubai Government grow its ties to the Far East, and China in particular, with the Dubai Sponsorship of the Chinese Table Tennis Association. The task was to underpin this asset by creating an event-led participation programme to encourage the youth of Dubai to play the sport.
Hills Balfour was tasked with creating the brand to drive this initiative. The Ping Pong Dubai brand was originated: a strong, youthful and flexible brand that would drive people to events, generate content and participation efforts of the Ping Pong Dubai team. We then created (designed and produced) all the key event and brand collateral for the series of first events to launch the programme. This included the championships at Dubai Sports World, PR events at ‘The Grill’ radio show space and all the merchandise to support its launch.