BWF DESTINATION DUBAI WORLD SUPERSERIES FINALS
The aim was to bring Badminton to the centre stage on the Dubai events scene and promote an active lifestyle through one of the most dynamic sports in the world. Secondly, this was seen as a way of tightening Dubai’s cultural relationship with China and India.
Creation of a brand identity that melded together two of the most identifiable elements: the flight of the shuttle cock and Dubai’s most iconic image, the Burj Al Arab. The result is a dynamic identity that helped us to produce a range of bold and striking collateral pieces. Communications tactics included the creation of a series of short films featuring ambassador Saina Nehwal.