#MYDUBAI BRAND AND CONTENT DEVELOPMENT
How do we celebrate the success of #MyDubai since their launch in January 2014 and introduce the new purpose for the project moving forwards?
How do we take an entity that has been created by the people and turn it into a world-class brand without it losing it’s magic and appeal?
We created a flexible and dynamic brand identity. In order to engage with national and international audiences, we created more content on more platforms. This created a larger community to which we provided tangible tools and resource. This resulted in a powerful and influential global social expedition initiative.